Efficient Enterprise
About the Author
Operator. Architect. Author.
Carlos Martin is a performance-driven executive with 25+ years in technology and more than a decade at the edge of AI, automation, and data intelligence—known for pairing finance discipline with technical rigor to deliver measurable outcomes in the enterprise.
Why his perspective matters
He doesn’t write from a whiteboard. He writes from the field.
- Centers of Excellence, built and scaled. His work spans operating models, governance, and value pipelines that make automation and AI repeatable, auditable, and defensible across complex organizations.
- Operator’s toolkit. From systems and data architecture to performance dashboards and migration patterns, his designs bias toward stability, resiliency, and maintainability at scale.
- Enterprise outcomes across industries. Experience includes manufacturing, healthcare, energy, telecom, utilities, and financial services—bringing a cross-industry lens to what actually moves a P&L.
Use Lithe to prioritize the few moves that change the P&L.
Creator of Lithe
Lithe is Martin’s ROI-first business methodology for the AI age—engineered to find and execute the highest-value opportunities with speed and control. It was developed through real-world delivery and six years of research while writing The Efficient Enterprise. (Launch: December 2025.)
- Opportunity Scoring tied to financial outcomes
- Delivery rhythms built for scale and governance
- Capability uplift embedded across teams
Track record
MACAMI Technologies — Managing Director.
Built pipeline from zero to seven figures while directing R&D and launching new AI products; expanded alliances and geographies; recognized as an RPA/AI expert by civic and industry groups.
Blue Prism — Delivery Enablement & Strategic Alliances.
Closed the largest deal in Latin America ($3M), grew alliances and pipeline, authored delivery playbooks, and led integrations with Microsoft AI services.
Selected speaking & thought leadership
In 2018, Martin participated as part of a small, select group discussing RPA and AI for government with the Executive Office of the President at the White House.
Talks for the Austin Chamber, Greater Austin Hispanic Chamber, and a session at the Texas Capitol on the advantages and risks of AI.
Published perspectives in Texas CEO Magazine and a series of practitioner essays on finance-led transformation and pragmatic AI.
Focus areas
- Operating Model & Governance: Decision rights, separation of duties, security, auditability, and value tracking embedded in delivery.
- Use-Case Pipeline & ROI: Intake → discovery → scoring → prioritization, with portfolio-level reporting tied to financial outcomes.
- Data & Architecture: Enterprise data strategy, modeling standards, integration, and BI architectures for performance visibility.
- Opportunity Scoring tied to financial outcomes
- Delivery rhythms built for scale and governance
- Capability uplift embedded across teams
Vision
As author of The Efficient Enterprise: How Automation and AI Will Revolutionize Business in the 21st Century, Martin’s aim is practical and finance-led: better systems, not more software; better decisions, not more dashboards; better outcomes, not more slides.
- Opportunity Scoring tied to financial outcomes
- Delivery rhythms built for scale and governance
- Capability uplift embedded across teams